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web breastcancer2015All women are affected by breast cancer

October 2014

 

Mushrooms in pink punnets support the fight against breast cancer

In South Africa breast cancer is most prevalent amongst white and Asian women but it is also the second most common cancer among black and coloured women: http://bit.ly/1rPJwHh

 

There has in fact also been an alarming increase in the incidence of breast cancer among young black South African women, a group that was previously considered to have the lowest breast cancer risk, is reported. http://bit.ly/1k674mk . Similar reports from Europe and the United States also document the rise in early onset breast cancer among young black women.

 

More than 85 percent of women with breast cancer have no family history of the disease but with all the advances in science, women today have a better chance of surviving breast cancer. The key however, is finding the cancer early.

 

The increasing numbers of black women being diagnosed with breast cancer is cause for concern. Although there has been an increase in cancer awareness amongst black women many are still presenting themselves at clinics very late, making treatment less successful and their mortality rate much higher. http://bit.ly/TwuASv And the disparity is even more striking in younger black women. Pre-menopausal black women are twice as likely to get basal-like breast tumours – a particularly virulent form of breast cancer – than other women, black or white. http://bit.ly/1jCOQZI

 

THE POWER OF PINK
One of the key findings to date from the Beckman Institute at the City of Hope Cancer Centre in California and the University of Australia in Sydney in collaboration with Zhejiang University in China is that women who eat an average of 1 mushroom (10gm) per day seem to halve their risk of breast cancer.

And that’s why Pick ‘n Pay’s mushroom punnets will AGAIN turn pink during October (Breast Cancer Awareness month) and R1 from each punnet of 250g whole white button mushrooms and 250g sliced white button mushrooms sold will be donated to the breast cancer support group, Reach for Recovery. Funds raised during 2013 have already supplied 572 disadvantaged women, affected by breast cancer, with silicone prostheses.

 

So, look out for those punnets in their pretty pink packaging on Pick ‘n Pay’s shelves. You’ll not only be helping those affected by this devastating disease but you’ll also be protecting yourself by adding good for you mushrooms to your daily diet.

 

The key to breast cancer survival remains early detection:

  1. Examine your breasts.
The sooner breast cancer is diagnosed, the better your chances of beating it, so learn to do breast self examinations every month a week after your period.
  2. Regular medical check-ups. 
Go for annual medical check-ups with your doctor and ask for a breast examination.

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