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More flavour & nutrition; Less saturated fat & sodium + Fewer calories



We all know and love versatile umami-rich mushrooms because they’re so easy to prepare and because they intensify the flavours of most everything you pair them with from soups, stews and sauces to roasts, wraps, stir-fries and scrambled eggs.

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When it comes to cancer, your actions matter

Here's why...


“Breast cancer survivors face a myriad of challenges each day,” says Reach for Recovery’s National Management Board Chairperson and breast cancer survivor, Stephné Jacobs.

“That’s why we believe that transforming compassionate intent into practical and life changing action is the most helpful way to assist the thousands of South African breast cancer survivors who struggle not only with fears and self-esteem issues but also with the financial implications of restoring normality after losing a breast.

“Our Ditto prostheses project is one of our most important annual initiatives. The funds we raise through this project provide women with limited financial resources with breast prostheses at MINIMAL COST1 to them after breast removal surgery. Our greatest need for 2017 is to secure sufficient funding to continue this amazing service as we want to make prostheses available to all state patients as they have the greatest need.”

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Power of Pink 2017




Although breast cancer affects everyone in different ways, all people have the power to take various actions to reduce the impact it has on individuals, families and communities.



And The Power of Pink campaign in support of needy breast cancer survivors illustrates the power of individuals and committed companies to make a difference.


The campaign partners,  SAMFA (the South African Mushroom Farmers’ Association), with Pick n Pay and thousands of South African consumers, have worked together over the past 8 years to raise almost R3.5m.

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Power of Pink 2016

The well-being of breast cancer survivors in need should be a national priority


“I am always humbled by the impact a silicone prosthesis has on its recipient. The overall effect is a sense of recovery with self-esteem, dignity and confidence restored. It is a gift of hope that helps every survivor to move on from a negative experience and start enjoying life to the full again."
In support of breast cancer survivors in financial need, the Power of Pink campaign raised a record amount of R465 000.00 during October 2016’s Breast Cancer awareness month and just under R3million over the past seven years.

The Power of Pink is…Powerful: Changing the lives of over 600 women in 2015!

#WeCanICan, the tagline of this year’s International Cancer Day, annually on February 4, reminds each one of us that we can do something to reduce the impact of cancer on individuals, families and communities.
And, in anticipation of February 4, the South African Mushroom Farmers’ Association (SAMFA), Pick n Pay and Thermopac proudly add #WeDid to #WeCanICan with the announcement that their 2015 Power of Pink campaign raised a whopping R400 000.00 in support of Reach for Recovery (R4R).
“The power of this campaign,” says SAMFA chairperson, Ross Richardson, “lies in the fact that all funds raised are used to purchase silicone prostheses to support hundreds of underprivileged women after a mastectomy. In 2015 alone, 608 women from every province in South Africa benefitted from The Power of Pink campaign as silicone prostheses recipients. 
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Lose weight with mushrooms

10 Men; 6 weeks; Total weight loss: 21,3kg
A recent weight loss study, commissioned by the South African Mushroom Farmers’ Association (SAMFA) and conducted by Mbali Mapholi1 has proven that this super good Superfood may just be our greatest weight loss ally.  They’re low in energy but high in nutrients and provide a convenient and delicious way to assist in weight loss. 
The study’s main objective was to illustrate that by simply swapping meat for mushrooms assists in weight loss predominantly because of the low calorie content of versatile, delicious and nutrient-rich mushrooms.2 
It was the second such study commissioned by SAMFA, the first having been commissioned in 2010. “Our first study,” says SAMFA chairperson Ross Richardson, “motivated by exceptionally positive results achieved by similar studies in both the UK and the US through their Mushroom Councils and boards, yielded positive weight loss results.  It is now nearly 6 years later and we are delighted to report that the second study supported the results of the first in terms of successful, balanced weight loss.”
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