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When it comes to cancer, your actions matter

Here's why...


“Breast cancer survivors face a myriad of challenges each day,” says Reach for Recovery’s National Management Board Chairperson and breast cancer survivor, Stephné Jacobs.

“That’s why we believe that transforming compassionate intent into practical and life changing action is the most helpful way to assist the thousands of South African breast cancer survivors who struggle not only with fears and self-esteem issues but also with the financial implications of restoring normality after losing a breast.

“Our Ditto prostheses project is one of our most important annual initiatives. The funds we raise through this project provide women with limited financial resources with breast prostheses at MINIMAL COST1 to them after breast removal surgery. Our greatest need for 2017 is to secure sufficient funding to continue this amazing service as we want to make prostheses available to all state patients as they have the greatest need.”

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Power of Pink 2016

The well-being of breast cancer survivors in need should be a national priority


“I am always humbled by the impact a silicone prosthesis has on its recipient. The overall effect is a sense of recovery with self-esteem, dignity and confidence restored. It is a gift of hope that helps every survivor to move on from a negative experience and start enjoying life to the full again."
In support of breast cancer survivors in financial need, the Power of Pink campaign raised a record amount of R465 000.00 during October 2016’s Breast Cancer awareness month and just under R3million over the past seven years.

The Power of Pink is…Powerful: Changing the lives of over 600 women in 2015!

#WeCanICan, the tagline of this year’s International Cancer Day, annually on February 4, reminds each one of us that we can do something to reduce the impact of cancer on individuals, families and communities.
And, in anticipation of February 4, the South African Mushroom Farmers’ Association (SAMFA), Pick n Pay and Thermopac proudly add #WeDid to #WeCanICan with the announcement that their 2015 Power of Pink campaign raised a whopping R400 000.00 in support of Reach for Recovery (R4R).
“The power of this campaign,” says SAMFA chairperson, Ross Richardson, “lies in the fact that all funds raised are used to purchase silicone prostheses to support hundreds of underprivileged women after a mastectomy. In 2015 alone, 608 women from every province in South Africa benefitted from The Power of Pink campaign as silicone prostheses recipients. 
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Lose weight with mushrooms

10 Men; 6 weeks; Total weight loss: 21,3kg
A recent weight loss study, commissioned by the South African Mushroom Farmers’ Association (SAMFA) and conducted by Mbali Mapholi1 has proven that this super good Superfood may just be our greatest weight loss ally.  They’re low in energy but high in nutrients and provide a convenient and delicious way to assist in weight loss. 
The study’s main objective was to illustrate that by simply swapping meat for mushrooms assists in weight loss predominantly because of the low calorie content of versatile, delicious and nutrient-rich mushrooms.2 
It was the second such study commissioned by SAMFA, the first having been commissioned in 2010. “Our first study,” says SAMFA chairperson Ross Richardson, “motivated by exceptionally positive results achieved by similar studies in both the UK and the US through their Mushroom Councils and boards, yielded positive weight loss results.  It is now nearly 6 years later and we are delighted to report that the second study supported the results of the first in terms of successful, balanced weight loss.”
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Why men need mushrooms


Even though research continues to indicate that nutrient-rich, delicious mushrooms are potential allies in the fight against obesity, heart attacks and prostate cancer, three of the major health risks for men, they don’t always get the respect they deserve.


But take note; their meaty flavour and hearty texture is exactly what men want and what they need to stay lean and healthy. And, they’re virtually fat-free and low in calories and carbs. 


Mushrooms are also a good source of essential minerals such as heart healthy potassium (helpful to offset the effects of sodium and lower blood pressure) and selenium (that may protect against prostate cancer).  These nutritional heavyweights are also rich in anti-oxidants and Vitamins B and D.

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web capepinkpunnetThe Power of Pink
Protecting yourself while helping others

October 2015


Every year, during October’s Breast Cancer Awareness month, there’s a flurry of pretty pink mushroom punnets on Pick n Pay’s shelves. Why? To drive awareness of the potentially protective role mushrooms can play in the fight against breast cancer AND to raise funds to purchase silicone breast prostheses for disadvantaged women who cannot afford either the cost of silicone breast prostheses nor reconstructive surgery after a mastectomy.


One of the key findings of studies researching the cancer fighting potential of mushrooms from the Beckman Institute at the City of Hope Cancer Centre in California and the University of Australia in Sydney in collaboration with Zhejiang University in China, is that women who eat an average of 10gm of mushrooms a day, seem to halve their risk of breast cancer – a brilliant reason for women to make sure that mushrooms take centre stage on their plates every day of the year.


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