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Power of Pink 2016

The well-being of breast cancer survivors in need should be a national priority

 

“I am always humbled by the impact a silicone prosthesis has on its recipient. The overall effect is a sense of recovery with self-esteem, dignity and confidence restored. It is a gift of hope that helps every survivor to move on from a negative experience and start enjoying life to the full again."
 
In support of breast cancer survivors in financial need, the Power of Pink campaign raised a record amount of R465 000.00 during October 2016’s Breast Cancer awareness month and just under R3million over the past seven years.
 
The Power of Pink campaign, a partnership between SAMFA (South African Mushroom Farmers’ Association) Pick n Pay and Thermopac, is one of the few breast cancer fundraising campaigns that supports survivors who cannot afford reconstructions after  mastectomies
 
“Thousands of rands are dedicated annually to breast cancer research,” says Ross Richardson, the SAMFA (South African Mushroom Farmers’ Association) chairperson. “We sincerely applaud that initiative because it is an essential part of beating breast cancer; but that money does not assist survivors where an immediate need exists. SAMFA, Pick n Pay and Thermopac proudly partner with Reach for Recovery’s Ditto project to offer the final empowering step in cancer treatment for thousands of South African women!”
 
All monies raised goes to purchase silicone prostheses1 for disadvantaged women. During 2016 five hundred and thirty-five (535) women were assisted.  Reach for Recovery purchased prostheses at an average price of R748 per unit and recipients made an R80 donation to cover administrative costs.  However, it is well known that no woman in need has ever been turned down by this amazing organisation due to financial reasons.  
 
Reach for Recovery’s Management Board Chairperson, Stephné Jacobs always feels humbled when she sees the impact a silicone prosthesis has on its recipient. “The overall effect is a sense of recovery with self-esteem, dignity and confidence restored. It is a gift of hope that helps every survivor to move on from a negative experience and start enjoying life to the full again." 
 
Why mushrooms and breast cancer?
Increasingly research around the cancer fighting potential of mushrooms is indicating that mushrooms could be one of our most powerful allies in the fight against breast cancer.
 
One of the key findings of studies conducted at the Beckman Institute at the City of Hope Cancer Centre in California and at the University of Australia in Sydney in collaboration with Zhejiang University in China, is that women who eat an average of 10gm of mushrooms a day, seem to halve their risk of breast cancer – a brilliant reason for women to make sure that fresh mushrooms take centre stage on their plates every day of the year. 
 
For more information: Mia Greenblo on This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0113256006 
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References
A breast prosthesis (breast form) is an artificial breast that can be worn to simulate the natural breast and body shape. They are available in different shapes and sizes, as well as different degrees of firmness and fit into the pocket of a specially designed mastectomy bra. Qualified fitters provide breast prostheses. Consult Reach for Recovery for contact details of providers of prostheses and post-mastectomy bras.  
 
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The Power of Pink is…Powerful: Changing the lives of over 600 women in 2015!

#WeCanICan, the tagline of this year’s International Cancer Day, annually on February 4, reminds each one of us that we can do something to reduce the impact of cancer on individuals, families and communities.
 
And, in anticipation of February 4, the South African Mushroom Farmers’ Association (SAMFA), Pick n Pay and Thermopac proudly add #WeDid to #WeCanICan with the announcement that their 2015 Power of Pink campaign raised a whopping R400 000.00 in support of Reach for Recovery (R4R).
 
“The power of this campaign,” says SAMFA chairperson, Ross Richardson, “lies in the fact that all funds raised are used to purchase silicone prostheses to support hundreds of underprivileged women after a mastectomy. In 2015 alone, 608 women from every province in South Africa benefitted from The Power of Pink campaign as silicone prostheses recipients. 
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Lose weight with mushrooms

10 Men; 6 weeks; Total weight loss: 21,3kg
 
A recent weight loss study, commissioned by the South African Mushroom Farmers’ Association (SAMFA) and conducted by Mbali Mapholi1 has proven that this super good Superfood may just be our greatest weight loss ally.  They’re low in energy but high in nutrients and provide a convenient and delicious way to assist in weight loss. 
 
The study’s main objective was to illustrate that by simply swapping meat for mushrooms assists in weight loss predominantly because of the low calorie content of versatile, delicious and nutrient-rich mushrooms.2 
 
It was the second such study commissioned by SAMFA, the first having been commissioned in 2010. “Our first study,” says SAMFA chairperson Ross Richardson, “motivated by exceptionally positive results achieved by similar studies in both the UK and the US through their Mushroom Councils and boards, yielded positive weight loss results.  It is now nearly 6 years later and we are delighted to report that the second study supported the results of the first in terms of successful, balanced weight loss.”
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web capepinkpunnetThe Power of Pink
Protecting yourself while helping others

October 2015

 

Every year, during October’s Breast Cancer Awareness month, there’s a flurry of pretty pink mushroom punnets on Pick n Pay’s shelves. Why? To drive awareness of the potentially protective role mushrooms can play in the fight against breast cancer AND to raise funds to purchase silicone breast prostheses for disadvantaged women who cannot afford either the cost of silicone breast prostheses nor reconstructive surgery after a mastectomy.

 

One of the key findings of studies researching the cancer fighting potential of mushrooms from the Beckman Institute at the City of Hope Cancer Centre in California and the University of Australia in Sydney in collaboration with Zhejiang University in China, is that women who eat an average of 10gm of mushrooms a day, seem to halve their risk of breast cancer – a brilliant reason for women to make sure that mushrooms take centre stage on their plates every day of the year.

 

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Anti-Ageing? Bloom with a mushroom!

July 2015

 

Portabella and white button mushrooms rank with carrots, green beans, red peppers and broccoli as good sources of anti-ageing antioxidants, according to Penn State University. And as mushrooms are readily available on supermarket shelves and affordable, eating them may just be a better long term anti-ageing investment than those expensive creams!


In the 2005 study (http://bit.ly/1vlKf8W), researchers found that eating ordinary Portabella mushrooms (the big browns) or white button mushrooms regularly, could prevent cancer and cardiovascular diseases, as well as have significant anti-aging effect. N. Joy Dubost with Robert Beelman, professor of food science, identified mushrooms as an “abundant source of the anti-oxidant ergothionine”, a powerful anti-aging antioxidant. The Penn State study also showed that the anti-oxidant effect of mushrooms is due primarily to the presence of polyphenols.

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